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The Psychological Marketing Agency
Where Emotions Drive And Sales Ride ShoTGUN
The only marketing agency blending raw human psychology with algorithmic Meta campaigns.
Research-Driven
Interview strategies designed to extract & activate untapped emotional triggers.
Data-Approved
Test engagement to validate ideas, ensuring each ad hits hard and true.
Bespoke Campaigns
From concept to execution, each a masterpiece in scale and profitability.
As seen on
Here's what few people know: traditional marketers cling to features and functions, completely overlooking the fact that most purchases are sparked by emotion.
Welcome to the darker side of marketing
We'll deploy aggressive tactics to capture and manipulate the deep-seated emotional triggers:
Frustration Relief
People buy to alleviate frustrations they encounter in their daily lives, seeking solutions that ease their pain points quickly and effectively.
Wants and Gratification
Consumers are driven by wants that offer short-term pleasure, fuelled by societal changes towards instant gratification. This includes the desire for products that can immediately enhance feelings of well-being or status.
Community & Belonging
Purchases are often influenced by the desire to fit into a community. People buy items that signal their status within groups, increasing their chances of acceptance and success within their social circles.
Time and Money Saving
Products that save time and money tap into fundamental survival instincts. These practical benefits are highly attractive as they directly impact the consumer's quality of life and free up resources for other pursuits.
Fear and Security
Buying decisions are also deeply influenced by fear—consumers often buy products that alleviate fears or increase security in their lives, addressing long-term anxieties with effective solutions.
Nostalgia
People often buy products that evoke nostalgia, seeking an emotional return to more familiar or cherished times. This includes items that remind them of their past or recreate experiences from a bygone era, providing comfort and a sense of connection to their personal history.
Feelings Lead, Data Validates
Science says dopamine rules the brain. We say it rules the market. Armed with the latest neuro-marketing insights, I'll help you tweak Meta's algorithm to bend consumer will.
01
EMOTION
MINING
We start with raw emotional extractions—turning customer confessions into actionable intelligence.
02
ENGAGEMENT
TESTING
Our in-house Estimated Action Rate testing method is like giving steroids to Meta’s algorithm—unfairly effective.
03
CREATIVE & LANDERS
Led by our chief emotion hacker, we engineer emotional epics that become part of your customer's inner dialogue.
04
PROFITABLE
AD-SPEND
Experience CPAs that make finance weep with joy and scalability that makes growth a foregone conclusion.
"A logical as we can be, emotions take top billing."
Campaigns Led By The Author Of
"Tapping into your hero’s fast thinking is quite important since your words will only be a single raindrop in that day’s word monsoon.
For your raindrop to be noticed, your words need to convey an empathy for your hero’s struggles while striking at their emotions."
Having built and sold Jack Archer, a menswear empire generating $15 million annually, Miguel Facussé authored "The Dark Side of Marketing," a groundbreaking guide on wielding consumer psychology to secure market dominance. Recognized by Forbes and Business Insider, and a respected speaker alongside industry luminaries, he now channels this formidable expertise to empower entrepreneurs eager to escalate their ventures.
If you're not moving them, you're not moving product
We probe the psyche, seizing raw emotional triggers that control consumer behavior, then refined through relentless validation, sharpening their ability to strike precisely and powerfully.
Command Premium Prices
When your product stops being just an option and starts becoming a necessity, you won't need to play the discount game. We position your offering to resonate so deeply that price becomes a mere detail in the larger narrative of must-have satisfaction.
Butter Your metrics
Watch as the conventional metrics you track transform before your eyes. With our strategies, enjoy a lower cost per impression (CPM), skyrocket your average order value (AOV), and compress the learning phases of your campaigns
Spend Profitably
Our methods refine your spending strategy to such a degree that your CPA doesn't just drop; it plummets. We turn your ad budget into an investment machine, yielding more for less, every single time.
Attract Big Buyers
Better metrics aren't just numbers on a dashboard; they're your ticket to the big leagues. We make your business too good to pass up, turning those impressive numbers into irresistible acquisition offers.
Maintain consistency
Our strategies deliver stable, predictable results that scale seamlessly with your ambitions. There’s no 'hopium' here—only solid strategies that back up every promise with performance. The only limit? How much product you can keep in stock.
Keep It, It's Yours
Everything we create for you stays with you. From your customized ad account setups to the killer copy we write, all intellectual property is transferred to you, no strings attached. Continue benefiting from our work, regardless of your future choices about who manages your marketing.
Expect no half-measures here
Here’s the groundwork we lay before your campaign even sees the light of day:
Customer Interviews
Monthly deep-dives with your customers to peel back layers of casual preference to reveal hardcore loyalty triggers. Each conversation refines the arsenal, arming us with fresher, fiercer marketing angles.
Included Monthly
Online Research
More than just skimming through reviews and forums, we mine the internet for the raw, the real, and the said-unsaid. Every nugget of insight is gold in the vault of campaign strategy.
Included Monthly
Trigger Point Analysis
Timing isn’t everything; it’s the only thing. We pinpoint the exact moments your product becomes a must-have, transforming interest into intent and browsers into buyers.
Included Monthly
Copy Ideation
Crafted by the hands that penned The Emotional Buyer, using proven methods to stir souls and open wallets. Every word counts, every sentence sells.
Included Monthly
Engagement Testing
Our in-house Estimated Action Rate tests pit campaign concepts in a survival of the fittest. Only the strongest, most engaging messages survive, ready to rule the land.
Included Monthly
CRO Improvements
Your product page doesn’t just get traffic—it's the final boss. We align your site’s narrative to the campaign’s beat, ensuring every click has a chance to convert.
Included Monthly
Creative Production
From concept to creation, we produce visuals that do more than catch the eye—they capture the heart. Stills that aren’t just seen, they’re remembered.
Included Monthly, Stills Only
Landing Page Creation
Every campaign deserves a throne. Our custom landing pages—crafted in Shopify or Webflow—don’t just receive ad traffic, they convert it, directing visitors to take immediate action.
Included Monthly
Campaign Launch
With precision-targeted strategies, we streamline complexities to give the Meta algorithm exactly what it needs to make your campaign not just perform, but outperform.
Executed Monthly
See the difference?
The Proof is in the profits
From our own startups to brands we've helped out, these are tales of triumph that began with a single customer interview.
JACK ARCHER
By harnessing deep customer insights and focusing on emotional resonance, we achieved a profitable spend on day one. This strategy not only optimized cash flow but also maximized market impact, achieving over $1.5MM in consistent monthly sales, demonstrating the power of emotional marketing. Explore the landing page.
Results
$40 CPA
$160 AOV
$160 AOV
Perk
Perk's pivot to powerful messaging transformed their men’s chinos line. Uncovering that customers’ top insecurity was their flat buttocks, we shaped the brand story: 'Pants that make your butt look amazing.' This bold move led to a CPA dive to $15 and propelled Perk to new heights of market scale. PerkClothing.com
Results
$15 CPA
5% Conversion Rate
5% Conversion Rate
CARE CITIZEN
Care Citizen faced a common industry hurdle: high turnover paired with a scarcity of qualified applicants. Stepping in, our agency shifted the narrative from the typical pitch of pay and benefits to one that echoed the profound purpose of caregiving. Our crafted message, 'You may not already know it yet, but you may already be a caregiver,' resonated deeply, leading to an overwhelming influx of applications.
Results
$25 CPA
50% Conversion Rate
50% Conversion Rate
VA Lending
VA Lending's rebranding struck a chord with veterans seeking home refinancing. Moving beyond mere financial details, we crafted a narrative centered on the pride of home ownership and the patriotic honor of using VA benefits. The response was overwhelming, compelling an ad pause due to a surge in applications, reflecting the power of a message that resonates with aspirations and identity.
Results
CPA at $15
Who We work with
If your product resolves deep-seated frustrations with a compelling solution, it might be ripe for the extraordinary growth we deliver. Consider if your offering meets these crucial criteria:
WIDESPREAD FRUSTRATIONS
Your product must solve a significant problem that affects a large customer base. It should not merely add convenience but must alleviate real challenges that impact daily lives. Does your product offer a clear and compelling solution to such frustrations? If it does, it could be primed for the transformative marketing we specialize in.
Market Necessity
READY FOR SCALE
Impactful marketing that drives substantial ROI requires not just a solid product but one that’s ready to scale. We seek partners prepared to support rapid growth—financially, operationally, and strategically. Do you have the resources and resolve to meet increased demand and capitalize on market opportunities effectively?
Scalability Potential
ONE HERO PRODUCT
Success is best achieved with a laser focus. We excel in catapulting one standout product to market dominance. This product should be the spearhead of your brand, embodying innovation and appealing broadly. Is your hero product truly revolutionary, with the potential to make a significant market impact?
Singular Focus
If you believe we're in alignment...
PRICING
Two fair pricing models. Take your pick.
Pro
Monthly Retainer
$9,995/m
3-month commitment
Book a discovery call
Focus on 1 hero product
Monthly customer interviews
Deep online research
Psycho-emotional copywriting
Creative editing with existing photography
Landing page on Webflow or Shopify
CRO Improvements on product page
Ads management on Meta
24/7 availability + bi-weekly check-in
One low, fixed monthly fee
Elite
Calculated Monthly
25% of Net Profit
= (0.25)(Rev - COGS - Shipping - Ad-Spend)
Book a discovery call
Focus on 1 hero product
Monthly customer interviews
Deep online research
Psycho-emotional copywriting
Creative editing with existing photography
Landing page on Webflow or Shopify
CRO Improvements on Product Page
Ads management on Meta
24/7 availability + bi-weekly check-in
Pay for performance using fixed formula
15+
Years selling
3
Exits
$30M
Sales
WHY SETTLE FOR Just GROWTH?
At Social Cues, playing it safe is for the competition. We’re here to make legends, to turn brands into empires. Join us, or watch from the sidelines.
FAQ
01
What if I’m not ready to scale?
Then let’s get it ready. Our agency gears you up for the big leagues, but only if you’re ready to hit the gas.
If you believe you're ready to scale but need help with financial modeling, we'll provide free access to our forecasting tool.
02
Isn’t this approach too aggressive?
Only if you’re scared of success. Timid tactics don’t make history.
03
Will this work for my conservative brand?
Only if you’re ready to stop being conservative.
04
Why switch marketing agencies?
Switching agencies is like ditching that predictable rom-com for a blockbuster thriller — you're in for a strategy that's more gripping, a narrative that keeps you on the edge of your seat, and results that are, frankly, more exhilarating. If your current agency's approach feels like a broken record, it’s time for a remix.
05
Can I hire individual services?
So, no solo acts here; it's the whole band or the concert's off. Our all-in, interconnected strategy ensures each piece amplifies the others.
06
What evidence backs up your methods?
Every campaign is a case study in peak psychological marketing. From neuroscience to algorithm optimization, and actual results from prior campaigns, we don't just follow the science, we tie it all together. For more reading, see Meta's explanation on Estimated Action Rates. For storytelling, these resources will do wonders:
• The Emotional Buyer
• The Choice Factory
• Brainfluence
• Subliminal
• Building a StoryBrand
• Cashvertising
• Marketing to Mindstates
• Maslow's Hierarchy of Needs
07
How can you improve our brand's story?
Think of your brand’s current story as a monochrome painting. It’s nice, but it won't turn heads. We splash it with color, add depth, and ensure every stroke speaks directly to the heart.
09
Will I see quicker results with your methods?
Absolutely. Your current agency's 'slow and steady wins the race' is only good for fables with tortoises. We're more hare, with the endurance of the tortoise.
10
Is your agency's approach too risky?
Risk is not inviting us to the party. Playing it safe in marketing is like expecting a microwave dinner to taste gourmet. Our edgy tactics might feel like a leap, but it's a leap into a net made of solid data and proven psychological principles. It's not a gamble when you know you're going to win.
11
How does you handle market research?
Other agencies’ market research reads like a sleep-inducing academic paper. Ours is like an investigative thriller, diving into the nooks and crannies of consumer psychology. We don’t just look at what your customers are buying; we look at the why behind the buy.
12
Can you guarantee an increase in ROI?
Can we guarantee a sunrise? Not officially, but we’ve seen it happen consistently every day. Our approach is designed to maximize ROI by aligning with human emotion — the most reliable force in purchasing behavior. So while we don't promise the sun, we certainly know how to make hay while it shines.
13
I'm running pre-orders. Do I qualify?
Pre-orders are our jam. They're not just a sales tactic; they're a crystal ball for product validation. When we amplify your pre-orders, you're not just guessing the market — you're conquering it with data and dollars in your arsenal before you even hit 'manufacture'.
14
Who is taking the lead?
Your campaigns? They're on Miguel's desk — the maestro of market emotions, the craftsman of conversion. With a track record of triumphant exits and a name etched in industry headlines, he's penning your success story, one emotionally charged chapter at a time. No middlemen, no handoffs, pure Facussé finesse.
15
What types of industries do you specialize in?
Our expertise isn’t industry-specific; it's universal. Whether it's the tactile tangibility of e-commerce, the subscription stickiness of SaaS, or the nuanced narratives of service and lead-gen, we're the craftsmen of growth and transformation. If your words are the seeds of sales, we’re the greenhouse forcing their bloom.
16
Do you produce creative?
We sculpt your static visuals into scroll-stopping spectacles. Keep in mind: we don't work on videos. Lacking a visual library? We'll guide you through the alchemy of creating images that do more than showcase — they captivate. Subpar snaps? We’ll guide you here as well.
16
Will you work on my website?
We recommend pivotal product page enhancements; implementation is on you or your developer. We may agree to work on it for an additional fee, depending on your tech stack (Shopify or Webflow is a usual yes).
17
How will you produce landing pages?
Consider us your digital architects; we craft landing pages that are less 'page' and more 'portal' to customer conversion. Built on the foundations of Webflow, Shopify, or Replo, we use your visual assets to create a space that’s not only part of the campaign but a pivotal piece of the narrative.
18
How will you measure performance?
Success isn’t a nebulous concept; it’s a measurable trajectory. We monitor a spectrum of KPIs, from engagement metrics to conversion rates, providing you with a clear dashboard of progress. Regular, in-depth reporting ensures you're always informed and in control.
19
Do I get to keep everything?
Yes, absolutely. Everything we create for your campaign—be it ad accounts, landing pages, ad copy, or creative assets—becomes your property. You retain full ownership, ensuring that all elements of the campaign can continue to serve your business, even after our direct involvement ends.
20
Is there a minimum commitment?
Three months is the magic number. It's the window we need to transform first impressions into lasting conversions. In this time, expect three major campaigns, each a stepping stone to the next level of your brand's evolution.
21
Is there an early termination fee?
There is — think of it as the price of impatience. We’re in the business of building empires, not sandcastles. Commit to the process, and we'll ensure the journey is worth more than the destination.
